digital design days
international events and conferences
rebranding and visual identity system: logo, applications, brand manual
Digital Design Days is the international event dedicated to digital design, created in 2016 by Filippo Spiezia. The deepest side of DDD has been analyzed and defined in order to create a really distinctive visual identity: its spirit, values, and personality.
The new brand signature came up after an intense research. The D that has been chosen is light, energy, movement, different single elements that come together to define it, pixels overcoming their two-dimensional feature, squares that rotate and find a new place around the central focusing point. That is a sign able to communicate the strength of DDD’s innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
The result is a responsive sign, able to adapt to the dimension of usage by just changing the frequency of the single elements of which it is made, resulting in obtaining a more efficient utilization in every different application. It’s a contemporary and innovative viewing of brand signature, imagined as a vital and alive element.