jekyll & hyde

  • selected works
  • stories
  • press and awards
  • about
Menu

mandala project

Mandalas are present since ever in almost all culture from Paleolithic Africa to Middle Age and acquire a strong importance for Buddhism. We adopted this archetype to express our view about the graphic designer’ job. By making the Mandala we wanted to symbolize the complexity of designing, the quest, the great efforts and the attention to details behind every work, as well as the grow by doing i.e. the ability to learn from any experience and use it as a breathing space and professional enrichment.

After some time the Buddhist tradition wants that Mandalas are busted up by sweeping its sand away; we believed this gesture is well representing the “destroy to make it better” concept, and also reminds us to avoid to grow fond of a project but, instead, to always try to improve it.
Finally, by this destruction we wanted to ironically recall that so many graphic artifacts tend to disappear very soon simply becoming the tomorrow garbage.

tags
2009art directionprintedresearchself promotional

press & awards
design diffusion newsmid-fiétapesidn magazine

previous project
next project

jekyll & hyde snc
via valtellina, 67
20159 milano – italy
p.iva 13010140153

+39 02 3310 4498

info@jeh.it

  • newsletter
  • privacy policy
  • instagram 1, 2, 3, …
  • facebook
  • linkedin
  • Italiano

© jekyll & hyde

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.